Intel and Marie Claire Partner in Ad Campaign

Amidst some late summer and early fall editorial spreads, I was pleased to run across the very fashion friendly ads promoting the Intel-inspired Ultrabook in the August issue of Marie Claire (yes, I still love print mags).

The first, a two-page spread, shows off the fall color trend, plum, and features three well known women in the fashion industry rocking this color while modeling their Intel-inspired Ultrabooks. The women featured include Ashley Madekwe of Ring My Bell, Nola Weinstein of GlamChic and Amy Levin of CollegeFashionista (another blog to which our Women’s Style Editor Caroline contributes!).

I love the play on the word plum in the header, “plum assignment”, love the styling of each woman and love that industry thought leaders are the models for this ad. Not surprisingly, this ad’s call to action is for readers to visit Marie Claire’s Facebook page, click on the Fashion Forward app and enter for a chance to win an Intel-inspired Ultrabook (along with cash prize!). From there, the Fashion Forward app on the Facebook page lets visitors have more interactions with the campaign like voting for their favorite bloggers’ style in the spread and seeing a behind-the-scenes video of the photo shoot.

The second ad is one page and simply reads, “Ultra sharp. Ultrabook.” This ad shows the juxtaposition between a shoe with a laptop inspired stiletto heel versus the side view of a laptop. Though this ad is sleeker than the first, it doesn’t have a clear call to action, and definitely doesn’t need that laptop in the upper right corner. The stiletto laptop gets the right message across all on its own. However, if I were to save one ad to display in a collage, it would be this one.

Which is your favorite?

Faux DKNY Social Media Buzz Turns Reality

Aliza Licht certainly knows how to keep PR interesting. The first big splash I caught wind of was when she announced that she was the real voice behind the DKNY PR Girl personality. This time, Aliza and team created a video that captures a faux social media campaign around the re-opening of the DKNY London store (in time for the Olympics).

The video is spot on with, let’s face it, how we all act these days. One person hears some news and tweets. Within the matter of seconds, minutes and hours, the buzz grows exponentially larger through retweets and replies. In this case, the video shows Erica Domesek of P.S.- I Made This opening an invitation (shouldn’t the invitation have gone out via Paperless Post?) to the DKNY store re-opening. She scrawls a Union Jack on the invite and takes an Instagram photo, which she then promptly posts on Twitter. From there, others start retweeting and replying to her tweet, and soon, the entire world is making comments across the social web about the re-opening event.

Overall, all I can really say about this spot is, great job, Aliza! My favorite part about this video is that in a sense, DKNY told us ahead of time what is going on right. now.

ModCloth and Airbnb Partner for Today’s “Make a Wish List” Contest

I love when fashion brands get creative with their online marketing techniques! Today, ModCloth (one of the most socially savvy e-commerce companies around) has partnered with another San Francisco-based startup, Airbnb (a company that helps you find super unique short-term places to stay around the world), to bring you a vintage-inspired contest.

All you have to do is create a Wish List featuring at least five of your favorite vintage-inspired Airbnb finds and share it with friends! Easy, right? And multiple winners will receive gift cards from ModCloth and Airbnb.

Here’s the list Susan Koger, CEO of ModCloth created to use as inspiration:

And here’s my Wish List titled, “Vogueabond”. My list features a place to stay in each fashion capital of the world, perfect for anyone searching for local vintage fashion finds.

Think you can do better? Just try! All of the instructions are located on Airbnb’s blog. The contest ends today at 6 pm PST.

Karl Lagerfeld’s Cat Joins Twitter

Choupette Lagerfeld has a Twitter account. That’s right, Choupette, as in Karl Lagerfeld’s feminine feline.

From interviews with both Choupette and Karl Lagerfeld, and by just following her tweets (purs?) it’s clear that this pampered kitten has a lot of say (mew?) about her life of refinery. Apparently she doesn’t scratch furniture, sleeps on last season’s Chanel, and has two maids. Like Karl, she’s also tech literate and owns multiple iPads. And, she’s helping promote her daddy’s brand, having just yesterday tweeted about Chanel’s Black Jacket Lookbook to her more than 2,000 followers.

Even if you think this Twitter account is a bit silly, it’s nice to see someone having fun with fashion in a new way, (even if this lady does seem to brag a little now and then).

Welcome to the social media world, Ms. Choupette. Me-ow.


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Tim Gunn Turns Social (Media) Butterfly

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Tim Gunn Turns Social (Media) Butterfly

Anyone else out there miss Tim Gunn as the Project Runway mentor while watching the All Stars show? I know I did! I’m glad Tim isn’t laying low though because I really like his fashion sensibility, not to mention Tim Gunn-isms (remember “circuitous”?). Tim has been busy lately and, among other things, is currently the Chief Creative Officer of Liz Claiborne.

Tim recently took part in his first ever Facebook and Twitter Q&A session and my guess is that he ramped up his social media activity because of his trip to the Bay Area this week, the current heart of social media startups, where he will be hosting a fashion show on Saturday.

Questions during the Q&A ranged from things like looking slimmer to comfortable shoes for women other than sneakers, and Tim offered style advice to audiences both mediums.

To create this online forum across multiple sites, Tim (and most likely a team) added the WhoSay App- part of the WhoSay site, exclusive to celebrities- to the Tim Gunn Facebook page. Response volume was split pretty evenly between the audience of each medium, but in the future it may be easier for Tim to dedicate time to one medium or the other so as not to confuse people as to how they can interact with him best.


Even if Tim isn’t a social media guru yet, he is certainly a style guru. For anyone free this Saturday afternoon, head over to the Stanford Shopping Mall to see Tim Gunn host a live fashion show at 1 pm. Personally, I’m hoping to run into him in downtown San Francisco this weekend. Just in case? I’m brushing up on my vocabulary flash cards from my English class during sophomore year of high school.

Five Ways Technology Has Shaped Fashion

By Philip J Reed, on behalf of Aston Royal

Technology has influenced fashion since the invention of the sewing machine. High-technology has been incorporated into the fashion industry in many ways. Fashion shows that were previously exclusive events are now streamed online. QR codes allow an enhanced buying experience, teenage bloggers are dictating styles and new fabrics and embedded technologies have practically converted garments into wearable computers. Here’s a list of five ways technology is currently shaping fashion.

Onlookers at the live streamed Burberry show during LFW in Feb. 2011

1. Live streamed fashion shows

Fashion shows used to be exclusive events for the wealthy, fashionistas and journalists. Now companies like Burberry have turned their fashion shows into live events streamed to all their locations and onto a billboard-sized screen in Picadilly Circus. People can watch and buy the latest fashions directly from their smartphones via the Runway to Reality application.

2. Blogs

Bloggers have become a powerful force in the fashion world. Teenage bloggers are in the front row for some of the biggest fashion shows around the world. The power they have to make or break a style is incredible. With their approving blog post, a new designer can become instantly famous. The blogger’s weapon of choice is the smartphone or electronic tablet. They command armies of buyers with disposable income who want to be on the cutting edge of fashion.

Silk scarf created by Crystal J. Robinson

3. QR codes

QR codes are the latest form of barcodes. The main difference is these codes have built-in links to websites. By scanning the QR code on a garment, a buyer can be whizzed to a web page or mobile magazine with additional information on the product and styling suggestions. Other applications overlay text on the garment’s scanned image describing the fabric qualities and fine tailoring.

4. Online Fittings

For those who can’t get to the store, mobile platforms bring the store to them. These mobile platforms permit you to print a digitally coded photo of a ring, for example. Cut out the ring’s image, and put it on your hand. When you hold your hand up to your webcam, the software shows what the real ring would look like on you. Hair salons can also offer a 3-D view of how you’d look in a particular hairstyle before you go under the scissors.

5. High-tech clothing

Fabric batteries can power computers that are built-into jackets and coats. Advanced applications of this technology can lead to clothing that can charge MP3 devices or smartphones. Textile batteries can also be used to heat clothing. Flexible, wearable displays are on their way. Rather than color t-shirts, you’ll soon see animated t-shirts and other garments. Athletic garments will soon be equipped with heart monitors and pedometers.

Who knows what advances tomorrow will bring? One thing is for sure. If there’s a way for it to be applied to the highly competitive and ever-evolving fashion world, somebody will figure out a way to use it.


Philip is a writer and fashion enthusiast, working in association with Aston Royal Fine Jewelers. Feel free to browse their selection of birthstone rings, and contact them with any questions you might have!

Content Curation Taken to a New Level with

Many of us are obsessed with creating inspiration boards over on Pinterest these days. However, what about those of us who want a little something more? Meet, a site that lets you post links to content you like, not just share pretty images.

As I’ve said to many of my friends, the problem that I have with Pinterest is that I have a hard time trying to find the sources for images. It can be very challenging and what I’m left with is a smattering of pretty pictures (which is a good feature for some of my projects). With, I don’t have to do guesswork when I want to do more research (which I usually do). When I look at a page on full of images, there’s also content there, including the links to the original sources.

Also, actual information is easy to find, and weed through. While Pinterest lets you subscribe to specific people, puts the focus on opting into collections related to topic areas of interest to you. And call me Type A, but I love a little organization on the social web. Finally!

Now I have a place where I can store links to all of my favorite articles from around the web, and the world, and it’s pretty.

Three Things to Learn from Rebecca Minkoff’s Social Strategy

Rebecca Minkoff is a name I’ve been hearing everywhere lately, and no wonder, because the Rebecca Minkoff brand IS everywhere these days. Minkoff has been designing handbags since 2005 and just two years later jumped right into connecting with customers through social media. And efforts are showing. Just this week, the brand was among the top nominees for Best Blog at the third annual Fashion 2.0 Awards. Pretty good, right? So just how does this brand stay at the helm of fashion brands in the digital space?

When thinking about the Rebecca Minkoff brand, I immediately figured who better to talk to than Maria Morales of Kitties + Couture, a blog on which I’ve been repeatedly spotting Minkoff bags.

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Style Blogger (and Senior Marketing Manager at Poshmark) Maria Morales had some great insights into how the social marketing portion of the Rebecca Minkoff brand is faring.

1. If you want it done right, do it yourself.

In 2007, the Minkoffs (Rebecca and her brother, Uri, CEO of the Rebecca Minkoff brand) began to grow the brand name pretty much organically online. They participated in blog comment sections, chat rooms and forum discussions and over time began to create the “Minketts”, their online brand ambassadors.

“I remember the first time I checked my Twitter and saw that Rebecca Minkoff had tweeted to me complimenting me on one of my outfit posts–I most likely let out a squeal (or two)! That one little tweet from the designer herself made me feel so much more connected to the brand, which in turn influenced me to keep writing and promoting the brand, feeding a never ending cycle of (free) word-of-mouth marketing,” says Maria of Kitties + Couture.

Now how’s that for getting your customers interested? Designers who handle their own Twitter accounts, and handle them in the right ways, can basically putting in a little effort (a few tweets directly to consumers here and there) in exchange for big returns.

Learning through hands on trial and error and reviewing consumer feedback right out there posted to the social web was a good move for the Rebecca and Uri. The Rebecca Minkoff brand is now at the forefront of fashion brands in the digital space, and remains well respected for it.

2. Get involved in multiple social networks

Unlike some fashion brands, Rebecca Minkoff is pretty much a social media veteran at this point, and today, the brand is involved across a variety of social networks.

“I think Rebecca Minkoff and her on-the-pulse team have made the Rebecca Minkoff brand one of the most socially aware and active in the digital space today. They’re active across nearly all types of social platforms on a daily basis, such as Twitter, Facebook, Instagram, Pose, Polyvore, and their own personal “Minkette” blog,” Maria of Kitties + Couture reports.

Not only is the team behind the Minkoff brand active, but also innovative. Along with other creative ideas, they’ve created a community of brand enthusiasts and then giving those fans a place on the website.

3. Keep ’em wanting more with behind-the-scenes looks

While entering the social media world back in 2007, the brand began cultivating a following which they dubbed the “Minkettes”. In 2009, a community site called Minkette was launched. This site isn’t where fans shop, but where they go to experience a behind-the-scenes look at the brand. My favorite sections include Style, where celebrities sporting the Minkoff bags are showcased, Play, where fans can enter giveaways and learn DIY tips, and Minkette Muse, a look at the brand from the PR girl’s perspective.
After about a decade in the fashion business, it’s clear that the Rebecca Minkoff brand is innovative, energetic, and here to stay awhile.

See what’s next for the brand during coverage of Rebecca Minkoff’s Fall 2012 show streaming live at 3 pm today.

WSJ Uses Pinterest to Showcase New York Fashion Week Coverage

While being able to follow Fashion Week coverage via tweets and live videos is a social media girl’s dream, there’s still nothing like seeing everything through photography. Enter The Wall Street Journal. This newspaper has taken it upon itself to create a Pinterest board following the team’s coverage of New York Fashion Week. I’m follower 889.

Fashion 2.0 Awards Honor Fashion’s Tech Savvy for the Third Time

The third annual Fashion 2.0 Awards, brain child of Yuli Ziv and Style Coalition, took place last night and you better believe I participated by nominating some of my favorite brands for awards.

Here are the winners of each category:

Best Twitter: @DKNY (my vote!)

Best Facebook: Bergdorf Goodman

Best Blog by Fashion Brand: DKNY PR Girl

Best Website: Marc Jacobs

Best Mobile App: Tiffany & Co. Engagement Ring Finder

Best Online Video: Prada Spring/Summer 2011 Video Campaign (I voted for Chanel’s Fall 2011 Shade Parade video)

Next Big Thing in Tech: Instagram (I voted for Stylitics)

Top Innovator: Kate Spade (I voted for ModCloth)

Visionary Award (not open to public voting): Gilt Groupe

Even though I voted for some different brands than those that won, the winners of each category were well deserved due to their enormous impact on the fashion industry in terms of digital media. Congrats to all both nominated and awarded!

As we move into a time where sites like Google+ and Pinterest are being used more and more, and sites like Facebook are ever evolving, it’ll be very interesting to see how other industry brands catch up. My hope is to see more indie (think ModCloth) and non-luxury (like ASOS) brands represented at these awards next year.

Happy Fashion Week!