Intel and Marie Claire Partner in Ad Campaign

Amidst some late summer and early fall editorial spreads, I was pleased to run across the very fashion friendly ads promoting the Intel-inspired Ultrabook in the August issue of Marie Claire (yes, I still love print mags).

The first, a two-page spread, shows off the fall color trend, plum, and features three well known women in the fashion industry rocking this color while modeling their Intel-inspired Ultrabooks. The women featured include Ashley Madekwe of Ring My Bell, Nola Weinstein of GlamChic and Amy Levin of CollegeFashionista (another blog to which our Women’s Style Editor Caroline contributes!).

I love the play on the word plum in the header, “plum assignment”, love the styling of each woman and love that industry thought leaders are the models for this ad. Not surprisingly, this ad’s call to action is for readers to visit Marie Claire’s Facebook page, click on the Fashion Forward app and enter for a chance to win an Intel-inspired Ultrabook (along with cash prize!). From there, the Fashion Forward app on the Facebook page lets visitors have more interactions with the campaign like voting for their favorite bloggers’ style in the spread and seeing a behind-the-scenes video of the photo shoot.

The second ad is one page and simply reads, “Ultra sharp. Ultrabook.” This ad shows the juxtaposition between a shoe with a laptop inspired stiletto heel versus the side view of a laptop. Though this ad is sleeker than the first, it doesn’t have a clear call to action, and definitely doesn’t need that laptop in the upper right corner. The stiletto laptop gets the right message across all on its own. However, if I were to save one ad to display in a collage, it would be this one.

Which is your favorite?

ModCloth and Airbnb Partner for Today’s “Make a Wish List” Contest

I love when fashion brands get creative with their online marketing techniques! Today, ModCloth (one of the most socially savvy e-commerce companies around) has partnered with another San Francisco-based startup, Airbnb (a company that helps you find super unique short-term places to stay around the world), to bring you a vintage-inspired contest.

All you have to do is create a Wish List featuring at least five of your favorite vintage-inspired Airbnb finds and share it with friends! Easy, right? And multiple winners will receive gift cards from ModCloth and Airbnb.

Here’s the list Susan Koger, CEO of ModCloth created to use as inspiration:

And here’s my Wish List titled, “Vogueabond”. My list features a place to stay in each fashion capital of the world, perfect for anyone searching for local vintage fashion finds.

Think you can do better? Just try! All of the instructions are located on Airbnb’s blog. The contest ends today at 6 pm PST.

Vivienne Tam Mini 210 PC Giveaway at Digitally Chic One Year Anniversary Celebration

GIVEAWAY: Enter for the chance to win a Vivienne Tam Mini 210 PC from Pretty Innovative.

Winner will be announced at the Digitally Chic Anniversary Celebration on December 2, 2011.

Vivienne Tam Mini 210 PC

I love chic gadgets and in honor of Digitally Chic’s one year anniversary, I’m very excited to be giving away this brand new “digital clutch” first introduced during New York Fashion Week as part of Vivienne Tam’s Spring 2010 collection.

To enter the drawing, simply describe or show how you would style an outfit around this adorable gadget and register for the Digitally Chic Anniversary Celebration. All entries must be received by 12:00 midnight PST on December 1, 2011 and you must be present at the event to be eligible.

The drawing will be determined by the following types of entries:
1 entry for adding a comment to the blog post
2 entries for sharing this post on Twitter or Google+ (counted separately)
4 entries for creating a board on Pinterest inspired by the notebook
6 entries for creating a set on Polyvore using an image of this notebook
6 entries for creating an outfit post on a personal blog inspired by the notebook
*All entries not including the blog comment, must include the hashtag #DCbday.
**Only one submission per entry type will be counted


And, in the spirit of the season, I, in conjunction with Digitally Chic, will be giving a second Mini 210 (courtesy of HP) to Family House, a home away from home for families of children with cancer and other life-threatening illnesses.

So in the next two weeks get creative! And then throw on your dancing shoes and come out and meet up with the DC gang at The Summit on December 2, 2011 for our biggest event yet!

Click the Eventbrite link to register, and to learn more details about the night. The night will include door prizes, raffles, dancing, and more. Excited yet?


This contest is now closed.