Amidst some late summer and early fall editorial spreads, I was pleased to run across the very fashion friendly ads promoting the Intel-inspired Ultrabook in the August issue of Marie Claire (yes, I still love print mags).
I love the play on the word plum in the header, “plum assignment”, love the styling of each woman and love that industry thought leaders are the models for this ad. Not surprisingly, this ad’s call to action is for readers to visit Marie Claire’s Facebook page, click on the Fashion Forward app and enter for a chance to win an Intel-inspired Ultrabook (along with cash prize!). From there, the Fashion Forward app on the Facebook page lets visitors have more interactions with the campaign like voting for their favorite bloggers’ style in the spread and seeing a behind-the-scenes video of the photo shoot.
The second ad is one page and simply reads, “Ultra sharp. Ultrabook.” This ad shows the juxtaposition between a shoe with a laptop inspired stiletto heel versus the side view of a laptop. Though this ad is sleeker than the first, it doesn’t have a clear call to action, and definitely doesn’t need that laptop in the upper right corner. The stiletto laptop gets the right message across all on its own. However, if I were to save one ad to display in a collage, it would be this one.
All you have to do is create a Wish List featuring at least five of your favorite vintage-inspired Airbnb finds and share it with friends! Easy, right? And multiple winners will receive gift cards from ModCloth and Airbnb.
I love chic gadgets and in honor of Digitally Chic’s one year anniversary, I’m very excited to be giving away this brand new “digital clutch” first introduced during New York Fashion Week as part of Vivienne Tam’s Spring 2010 collection.
To enter the drawing, simply describe or show how you would style an outfit around this adorable gadget and register for the Digitally Chic Anniversary Celebration. All entries must be received by 12:00 midnight PST on December 1, 2011 and you must be present at the event to be eligible.
The drawing will be determined by the following types of entries: 1 entry for adding a comment to the blog post 2 entries for sharing this post on Twitter or Google+ (counted separately) 4 entries for creating a board on Pinterest inspired by the notebook 6 entries for creating a set on Polyvore using an image of this notebook 6 entries for creating an outfit post on a personal blog inspired by the notebook *All entries not including the blog comment, must include the hashtag #DCbday. **Only one submission per entry type will be counted