ModCloth and Airbnb Partner for Today’s “Make a Wish List” Contest

Posted on by Ashley Laurel

I love when fashion brands get creative with their online marketing techniques! Today, ModCloth (one of the most socially savvy e-commerce companies around) has partnered with another San Francisco-based startup, Airbnb (a company that helps you find super unique short-term places to stay around the world), to bring you a vintage-inspired contest.

All you have to do is create a Wish List featuring at least five of your favorite vintage-inspired Airbnb finds and share it with friends! Easy, right? And multiple winners will receive gift cards from ModCloth and Airbnb.

Here’s the list Susan Koger, CEO of ModCloth created to use as inspiration:

And here’s my Wish List titled, “Vogueabond”. My list features a place to stay in each fashion capital of the world, perfect for anyone searching for local vintage fashion finds.

Think you can do better? Just try! All of the instructions are located on Airbnb’s blog. The contest ends today at 6 pm PST.

Kaboodle’s Fab @ Five Fête & Fashion Show

Posted on by Ashley Laurel

For those who don’t already know, New York is currently celebrating Internet Week. And these days, no such celebration would be complete without at least one fashion related event.

Last night, Kaboodle, the largest social shopping website, hosted the first ever crowd sourced fashion show in conjunction with Bloomingdales. The looks that went down the runway were selected through a Kaboodle hosted styleboard contest and worn by models of the media and blogger personality variety. Personalities like Meghan Peters of Mashable, and Yuli Ziv of Style Coalition strutted their stuff for the invite-only crowd.

I think creating a crowd sourced fashion show is certainly clever, especially considering how hot content (think, curated content through sites like Everlane) and events (think, Plancast) created and curated “by the people” have become these days.

Off the top of my head I can’t think of a better way for a social shopping to celebrate a five year anniversary, can you?

View photos of the event here and see a video of the event here.

Polyvore Introduces The Mini Editor… and a Chance to Win $1,000!

Posted on by Ashley Laurel

Polyvore, a social shopping site for digital collage enthusiasts, just introduced The Mini Editor. If we haven’t met, you probably haven’t heard me talk about this site yet, so first, let me explain what it is. Based in Mountain View, California, Polyvore is a “virtual styling” website that claims to have over 6 million users who’ve created more than 20 million fashion sets (and I believe it!). Every time I log in, I see the top trending sets others have made, works that my contacts have created, and new items from brands of all price points (from Target to Ralph Lauren).

So now, what’s The Mini Editor? It’s a new tool that Polyvore just introduced, that lets you create sets right here on my blog using some of my favorite items.


Even cooler? You have a chance to win $1,000 towards your fall wardrobe (thanks, Visa!) by entering the Fall Wardrobe Styling Challenge. Just create a set on here and you’re entered. Here are the official rules about how we’ll help each other out.


http://www.polyvore.com/cgi/embed?font_family=Arial%2C%20Helvetica%2C%20sans-serif&font_size=12&lid=582359&link_color=%230088CC&oid=942103&sig=75683445d60f1468b72d0852544b9153&size=536×570&title=The%20Mini%20Editor&uuid=3CLrWSGv3xGP9uKAdrrQYQ
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