For those who don’t already know, New York is currently celebrating Internet Week. And these days, no such celebration would be complete without at least one fashion related event.
Last night, Kaboodle, the largest social shopping website, hosted the first ever crowd sourced fashion show in conjunction with Bloomingdales. The looks that went down the runway were selected through a Kaboodle hosted styleboard contest and worn by models of the media and blogger personality variety. Personalities like Meghan Peters of Mashable, and Yuli Ziv of Style Coalition strutted their stuff for the invite-only crowd.
I think creating a crowd sourced fashion show is certainly clever, especially considering how hot content (think, curated content through sites like Everlane) and events (think, Plancast) created and curated “by the people” have become these days.
Off the top of my head I can’t think of a better way for a social shopping to celebrate a five year anniversary, can you?
View photos of the event here and see a video of the event here.
pretty-innovative.com 