The third annual Fashion 2.0 Awards, brain child of Yuli Ziv and Style Coalition, took place last night and you better believe I participated by nominating some of my favorite brands for awards.
Here are the winners of each category:
Best Twitter: @DKNY (my vote!)
Best Facebook: Bergdorf Goodman
Best Blog by Fashion Brand: DKNY PR Girl
Best Website: Marc Jacobs
Best Mobile App: Tiffany & Co. Engagement Ring Finder
Best Online Video: Prada Spring/Summer 2011 Video Campaign (I voted for Chanel’s Fall 2011 Shade Parade video)
Next Big Thing in Tech: Instagram (I voted for Stylitics)
Top Innovator: Kate Spade (I voted for ModCloth)
Visionary Award (not open to public voting): Gilt Groupe
Even though I voted for some different brands than those that won, the winners of each category were well deserved due to their enormous impact on the fashion industry in terms of digital media. Congrats to all both nominated and awarded!
As we move into a time where sites like Google+ and Pinterest are being used more and more, and sites like Facebook are ever evolving, it’ll be very interesting to see how other industry brands catch up. My hope is to see more indie (think ModCloth) and non-luxury (like ASOS) brands represented at these awards next year.
Happy Fashion Week!
3 thoughts on “Fashion 2.0 Awards Honor Fashion’s Tech Savvy for the Third Time”
I’d love to see more indie and non-luxury brands too.