Get Inspired by The Story of Gilt Groupe

I recently had the great opportunity to meet Alexis Maybank, Co-Founder of Gilt Groupe. Though we didn’t have long to chat one on one, she did give a nice presentation to attendees of her recent book signing in San Francisco.

Her book, “By Invitation Only: How We Built Gilt and Changed the Way Millions Shop“, co-authored by Gilt Groupe Co-Founder Alexandra Wilkis Wilson, is about how these two women launched a fashion startup in 2007 that grew to be valued at $1B by the Spring of 2011. With the unique combination of their experience in the luxury retail and e-commerce startup worlds, and each with an MBA from HBS and penchant for high-end fashion sample sales Alexandra and Alexis were truly the perfect team to pull this off.

Before they created Gilt, Alexandra and Alexis were used to dashing all over New York City during breaks from work to strategically snatch the best pieces from local sample sales. Alexandra and Alexis essentially brought this concept online.

The book gives an exciting glimpse into just how Alexandra and Alexis handled the early years of Gilt, from brainstorming, to raising capital, to creating buzz, and to traveling an insane amount (all while in amazing heels I’m sure).

Prior to Gilt, luxury fashion brands weren’t typically looking at the Internet, and more specifically e-commerce, as a place that was refined enough through which to sell their pieces. If it wasn’t for Alexandra and Alexis’ relationship with Zac Posen (at the time, an up-and-coming designer) and his mother, Susan, the Gilt story would be drastically different. Because the Posens took a chance with Alexandra and Alexis, the women were able to leverage the Posen brand to bring others on board.

Besides Alexandra and Alexis’ relationship with the Posens, the timing was right in other ways as well. In 2007, Project Runway started exposing mainstream audiences to high fashion designer personalities and runway looks and around this time US luxury brands began creating “capsule” collections (think Marc by Marc Jacobs) aimed at making luxury more accessible to the everywomen or man.

Different sections of the book focus on different parts of Gilt’s growth and each offers sound business advice. In addition, funny anecdotes are woven through the story, which keep you remembering these insanely brilliant businesswomen are in fact actually human.

However, out of all the sections of the book, my absolute favorite is the one about raising capital because of personal ties to some of the names mentioned. Not only is Maxtrix Partners, the VC firm where I worked after college, discussed, but Nick Beim, one of the general partners, is quoted quite a bit. Notably, he was the original Series A investor in Gilt Groupe. Reading about him and the Matrix office was pretty surreal and made me feel like I’d gone back in time for a few pages. In fact, working at Matrix and being surrounded by entrepreneurs like Sheila Marcelo, Founder and CEO of Care.com (also mentioned in the book) gave me just the push I needed to return to school. I don’t doubt that much of my current drive is from this time in my life.

Overall, I’d say the book “By Invitation Only: How we Built the Gilt Groupe and Changed the Way Millions Shop” is well worth the read. It’s fast paced yet detailed enough so you feel like you get insider info. It’s interesting and truly inspiring at the same time. Even if you don’t have a personal tie to anyone mentioned, once finished, you may just feel inspired to try and conquer the world.

~~~

I’m honored to have this post included in this week’s Independent Fashion Bloggers weekly roundup:

 

Edited by: Victoria of vmac+cheese

Yawn. Mid-week holidays are fantastic because, well, they’re mid-week holidays. The down side? It’s Thursday and I’m sure we’re all wishing it was the weekend! Waking up after a holiday that includes all of summers’ best aspects (warm weather, fireworks, swimming, and grilling) can be painful indeed. To get you through your barbecue and burger hangovers today (and perhaps hangovers of another variety too), this week’s links all feature great, fun reads to peruse in your downtime. From fantastic DIYs to inspirational stories about women in fashion, you’re sure to find a good read. Settle in with a coffee, put some aloe on your sunburn, and enjoy.

LINKS À LA MODE: THE IFB WEEKLY ROUND UP: JULY 5TH

SPONSOR:

New Bags Shopbop: Ferragamo, Gucci, YSL, Totes, Addition, Chloe, M. Williamson, Valenentino Bags, Rachel Comey, Tucker, Hindmarch & Margiela Bags

Tim Gunn Turns Social (Media) Butterfly

Anyone else out there miss Tim Gunn as the Project Runway mentor while watching the All Stars show? I know I did! I’m glad Tim isn’t laying low though because I really like his fashion sensibility, not to mention Tim Gunn-isms (remember “circuitous”?). Tim has been busy lately and, among other things, is currently the Chief Creative Officer of Liz Claiborne.

Tim recently took part in his first ever Facebook and Twitter Q&A session and my guess is that he ramped up his social media activity because of his trip to the Bay Area this week, the current heart of social media startups, where he will be hosting a fashion show on Saturday.

Questions during the Q&A ranged from things like looking slimmer to comfortable shoes for women other than sneakers, and Tim offered style advice to audiences both mediums.

To create this online forum across multiple sites, Tim (and most likely a team) added the WhoSay App- part of the WhoSay site, exclusive to celebrities- to the Tim Gunn Facebook page. Response volume was split pretty evenly between the audience of each medium, but in the future it may be easier for Tim to dedicate time to one medium or the other so as not to confuse people as to how they can interact with him best.

 

Even if Tim isn’t a social media guru yet, he is certainly a style guru. For anyone free this Saturday afternoon, head over to the Stanford Shopping Mall to see Tim Gunn host a live fashion show at 1 pm. Personally, I’m hoping to run into him in downtown San Francisco this weekend. Just in case? I’m brushing up on my vocabulary flash cards from my English class during sophomore year of high school.

Limelight, a Student Designer’s First Wearable Technology Garment

Last weekend my parents and I visited my sister, Caroline, at the University of Wisconsin-Madison to see her end of year fashion show. After years of seeing Caroline construct and model clothing, this was not only her first runway show I could attend, but also the debut of her first piece of wearable technology.

Caroline has been sewing for as long as anyone in our family can remember. During elementary school, our mom taught Caroline how to sew by making dresses together for Caroline’s American Girl Dolls. By the time Caroline entered middle school, she was teaching herself how to reconstruct vintage clothing and sewing patterns, and while in high school, Caroline completed summer programs in art and fashion at Cornell University and Marist College.

Caroline is currently finishing her junior year of college in Textile & Apparel Design. Last year, because hardly any of her pieces made the school fashion show (due to not being an upperclassman) Caroline hosted her own show instead, complete with more than 10 models and two live bands. For the past few semesters Caroline has been a contributor to College Fashionista (a blog focused on college street style), and, very recently Caroline returned from a 10 day trip to China sponsored by Kohl’s Department Stores.

It’s certainly exciting to have a designer in the family! And I couldn’t be prouder to share my exclusive interview with her about her light-up dress “Limelight”.

You usually do period costume pieces, so how does this dress fit into your aesthetic?

I myself wear a lot of feminine, historical-inspired outfits. I tell a new story every day with my clothing and play a different girl, if you will. I know who I am so my clothing doesn’t influence my behavior, but depending on my mood, what I am doing, and which side of me that I want to express for that day I pick out an outfit. My multi-dimensional self could dress like a flirty, 60’s mod gal one minute and then the next day show my more prim and proper side with a Victorian jacket and lace dress. Going into costumes someday is perfect for me because I can tell a story with the clothing that I make or style for others and have an audience enjoy it!

I was lucky enough to model this dress after the show!

What was your inspiration for the light-up dress?

I was inspired by the ever-creative and talented techno duo Daft Punk most of all, who have worn light up clothing as well as their famous helmets on stage. Seeing the light-up dress Katy Perry wore to the Met Gala last year made me realize that while this form of wearable technology is very modern, it can still be done in a more feminine way than a lot of people are doing it. I guess it’s the old-fashioned, romantic side of me coming through when I say that, though I’m all for being futuristic and inventive! While I was working on the dress I watched the Project Runway All Stars light-up challenge, just by chance, and was further inspired by it. Most of the designers on the show went harder and more edgy with their designs but I loved how soft and beautiful Austin Scarlett’s piece was. He ended up wining! I’d like to see more people do light-up clothing that is girly and pretty.

How hard was it to construct?

The hardest part of “Limelight” was figuring out a design that worked with the wire, which I solved by finding a sheer fabric with a vine design on it in white embroidery. I ran the wire along certain sections of the vine so it really became part of the fabric when you got up close, and from far away in the darkness you could just see the squiggly lines and not much else. It was meant to be an interesting juxtaposition depending where you were standing or what the lighting situation was. Constructing the dress was like any other garment, but it was more tedious than difficult to hand-sew on all of the 30+ feet of light-up wire with invisible thread.

When did you make it and how long did it take?

I designed the piece before my spring break in a night with a sketch and Illustrator flat because it was for an independent study on wearable technology. Over the course of three weeks after spring break I made several looks for our annual fashion show, but in total I’d say that my light-up dress, “Limelight”, took three full days to construct because it was completely patterned, lined, and had such tedious hand work at the end attaching the wire. This is about the typical time it takes me to make and pattern most garments.

What was the overall reaction?

I think a lot of people were surprised that it wasn’t a really modern and edgy piece, but in a good way. They were pleasantly surprised I’d say because it wasn’t what they expected when I told them about it. It was inspired by feminine 30’s silhouettes and the sheer white fabric that I found fit perfectly with my design idea. I had a few people tell me it looked vaguely like a wedding dress, but this was because it was a long white dress. They certainly changed their minds when the lights were off and my piece was lit up!

Would you consider making more pieces of wearable technology? What’s next?

I definitely want to construct at least one more piece of light-up clothing this summer, though it requires expensive materials!

I would like to made a really mod piece and shape the outline of a collar and other shirt-dress elements out of the light-up wire so that the piece pops. It would definitely be more modern than my last piece. I would also be interested in collaborating with an engineer to create clothing pieces that move and transform, or even show pictures and video.

Caroline will be spending the summer in Connecticut and working in the wardrobe department of the Westport Country Playhouse before moving to New York City in the fall to attend FIT for her senior year.

View more pictures from “Escape” over on the Pretty Innovative fan page and check out some of Caroline’s past work on her blog.

Decoding Fashion and Technology

Today marks the date of Decoded Fashion, a forum series that launches at Lincoln Center focused on the growing intersection of technology startups and the fashion industry. Keynote speakers include Melisa Goldie, Calvin Klein’s Chief Creative Officer, CEO of Tumblr, David Karp, and CEO and Founder of Bonobos, Andy Dunn. Also taking place, will be a designer panel that will include names like Nicole Miller and thought leaders from Alice+Olivia and Kate Spade. Not surprisingly, brands like Rebecca Minkoff are also participating.

Topics discussed will include using video for marketing, improving online checkouts, and fashion analytics.

While I’m very grateful for my invite to the event, how about we take a rain check on NYC until Fashion Week next September? Oh, East Coast, I miss you.

You may also like:

From Vogue to Twitter- Three #NYFW Bloggers Discuss The Changing Scope of Fashion Week Coverage

Fashion 2.0 Awards Honor Fashion’s Tech Savvy for the Third Time

WSJ Uses Pinterest to Showcase New York Fashion Week Coverage

Model Moment at Private Party with Soma Magazine and Diesel

When you get an invitation to a private party for fashion insiders, you don’t say no.

Last week I received an invitation to a dinner hosted by Soma magazine and Diesel at Diesel’s San Francisco flagship location. Just as I was sipping on my first Cosmo I was approached by one of the Diesel team and Ali Ghanbarian Publisher and Editor in Chief of Soma magazine and asked if I would model a pair of jeans. Of course I said yes! Then I was told I could keep them, along with the shirt of my choosing. Double yes!!

Behind-the-scenes model moment

I headed to the dressing room with four other girls where we were each outfitted in a different style of jean and top. I tried on Diesel’s Flairlegg jean and instantly felt comfortable and confident in them.

All smiles behind-the-scenes

It was nice to meet a group of girls who were all very friendly and ready for some fun. We took way too many pictures in the dressing room as we were getting ready, each admiring the others’ jean styles.

According to many, I was the model with the most personality (which I hope is a good thing). Not all of my moves were caught on video, but here’s a sneak peak at the event.

After cocktail hour, we enjoyed a lovely catered meal, complete with flowing laughter and wine. There was a little bit of tech present too. At each place setting a chunky silver watch was used as a napkin ring, as a gift for each girl. And there were small cards prompting attendees to tweet using #dieseldinner.

Just before dessert it was time to model. Each of us was called up to the “front” of the room and asked to show off her jeans for the rest of the dinner party, while a Diesel representative, and special host Yuan Zhang of ShopNear.me, explained the best ways to style each jean.

Overall I had a wonderful evening and couldn’t have asked for a better group of people to share it with.

After a four year hiatus, I can add model back on my resume.

Check out the blog post from another model of the evening, complete with more photos, over at Complacency Kills.

WSJ Uses Pinterest to Showcase New York Fashion Week Coverage


While being able to follow Fashion Week coverage via tweets and live videos is a social media girl’s dream, there’s still nothing like seeing everything through photography. Enter The Wall Street Journal. This newspaper has taken it upon itself to create a Pinterest board following the team’s coverage of New York Fashion Week. I’m follower 889.

Fashion 2.0 Awards Honor Fashion’s Tech Savvy for the Third Time

The third annual Fashion 2.0 Awards, brain child of Yuli Ziv and Style Coalition, took place last night and you better believe I participated by nominating some of my favorite brands for awards.

Here are the winners of each category:

Best Twitter: @DKNY (my vote!)

Best Facebook: Bergdorf Goodman

Best Blog by Fashion Brand: DKNY PR Girl

Best Website: Marc Jacobs

Best Mobile App: Tiffany & Co. Engagement Ring Finder

Best Online Video: Prada Spring/Summer 2011 Video Campaign (I voted for Chanel’s Fall 2011 Shade Parade video)

Next Big Thing in Tech: Instagram (I voted for Stylitics)

Top Innovator: Kate Spade (I voted for ModCloth)

Visionary Award (not open to public voting): Gilt Groupe

Even though I voted for some different brands than those that won, the winners of each category were well deserved due to their enormous impact on the fashion industry in terms of digital media. Congrats to all both nominated and awarded!

As we move into a time where sites like Google+ and Pinterest are being used more and more, and sites like Facebook are ever evolving, it’ll be very interesting to see how other industry brands catch up. My hope is to see more indie (think ModCloth) and non-luxury (like ASOS) brands represented at these awards next year.

Happy Fashion Week!

Polyvore Blogger x iFabbo Blogger Workshop Event Recap

This week I attended a blogger workshop thrown by Polyvore and iFabbo (an international organization for fashion, beauty, and lifestyle bloggers) at La Boutique (an adorable store in San Francisco’s Jackson Square).

The event was focused on making sure fashion bloggers understood how easy the site is to use for posts. With millions of site users uploading millions of sets (digital collages), what better place to be inspired or create inspiration?

Presentation introduction
With Lona (and my favorite jacket in the room) of StylePal.com
With the adorable Santina, of StylebySantina.com (and ModCloth!)
Some of the gang with Eugenia from Polyvore

I’ve used Polyvore a few different ways, including most recently running an HP sponsored contest and creating a post series (steampunk themed) for Pretty Innovative.

How do you use Polyvore?

Digitally Chic’s #DCbday Event Recap

I can’t believe it’s been a year since I started Digitally Chic with six other Bay Area ladies, but it has! Already! To celebrate, we threw our biggest bash yet, to which over 200 people RSVP’d and attended!

Our goal was to invite each of our members out for a fun night of celebration, as well as include those interested in the group who may not have had a chance to attend a meetup during the past year. We also chose a charitable organization to donate any money raised, as well as some special items, including an HP netbook.

I feel that we accomplished our goals and had a great time doing so.

Our theme was a one year birthday party, so of course we had some cute party favors for attendees to pose with. And our DJ kept the fun vibe we wanted going throughout the night by playing hits like ‘Return of the Mack’ (a personal favorite of mine). Needless to say there was definitely a group dancing down in front! There was also plenty of space for those interested in more of a networking atmosphere.

Our event wouldn’t be complete without our great sponsors, including Crystal J. Silk, Photojojo, ModCloth, and ThinkGeek! By way of raffle and Giftiki, we raised almost $300 for our charity of choice for the evening, Family House!!

I also announced the winner of the HP Vivienne Tam Mini 210 PC giveaway contest that I ran on my blog for the two weeks leading up to the event. After counting over 80 creative entrie, I was pleased to announce that, drawn at random, Marty Anderson won the netbook! Marty, the queen of finding great vintage pieces, will be modeling the netbook early next year for my blog.

It’s been quite the year of fun, fashion, learning, making new friends, gadgetry, event planning, brunches, and networking. Thank you to everyone who supported. Check out all of the pictures on our Facebook fan page.

Co-Founders celebrating with Amy Lenz, a representative from Family House

H&M Collaborates with Marni

Wasn’t a big fan of the collaboration with Versace, but low and behold, Versace is set to launch a second collaboration with H&M (not available in US stores) next Spring.

What am I excited about? H&M’s new collaboration with Marni! THIS collab looks pretty classy and the pieces would be perfect to spice up a wardrobe without going too over the top.

Oh, and conveniently, this launches on March 8th, just two days after my birthday. I may have to get myself a present.