eMarketer predicts that holiday e-commerce spending will hit $38.5 billion this season, so I decided to look at how e-tailers have decorated for Christmas so far. Amidst a sea of sites lacking in holiday cheer (and some creativity), I did manage to find some pretty cool designs:
Ann Taylor: I just love how chic this page looks.
Barney’s New York: Ok, to me this shoe represents the holidays! (Maybe it’s because back in college I once made Christmas cards with shoes on them…).
BCBG Max Azria: Though the page took a few moments to load, at least the wait was pleasant. Instead of the usual timer, time ticked by as presents stacked in a pile until a holiday gift catalog appeared. *(Note to friends and family: just about everything shown is on this year’s wish list).
Bloomingdales: This page is full of vibrant colors and activity. Roll over an ornament and it will shake. Roll over a gift box and the present opens to reveal images of gifts mixed with colorful sequins.
Saks 5th Avenue: The bouncing glass ornament immediately appears when you go to the site and links to a holiday video called “The Snowflake and the Bubble”.
Marc Jacobs: This page is very welcoming. Two of the windows show fashion show videos and an employee comes out of the storefront to greet you. I like the additions of Christmas trees and snow to the usual storefront website design that was launched in September. More on the new website design here.
Have you found any favorites of your own?
3 thoughts on “E-tailers Decorate for the Holidays”
I love Barney's site. It's very festive. Kind of disappointed with Marc Jacobs…Not enough sparkle I guess. best! J
I have to agree with your Barney's comment. Glitter is always festive!