Wasn’t a big fan of the collaboration with Versace, but low and behold, Versace is set to launch a second collaboration with H&M (not available in US stores) next Spring.
What am I excited about? H&M’s new collaboration with Marni! THIS collab looks pretty classy and the pieces would be perfect to spice up a wardrobe without going too over the top.
Oh, and conveniently, this launches on March 8th, just two days after my birthday. I may have to get myself a present.
As a full time working analyst who recently purchased six pairs of shoes within a five day time span, I may have found just the site to obsess over.
Stylitics is a New York City based startup that helps consumers keep their style fresh and better understand their wardrobe habits. In addition, the site offers brands a way to track consumer demographics, and the media/content providers have quick access to consumer fashion trends.
Co-Founder Zach Davis, who describes his style as classic and lists Cary Grant as a style inspiration (swoon) says that he has always been a follower of style through friends, but now is trying new things he didn’t 6 months ago. Though his career background was not in fashion before Stylitics- it had consisted of experience in music, consumer insights/marketing, and mobile- Davis has always been interested in seeing what products impacted people. And now, he believes that consumers are smarter than ever and want more data so Stylitics is a good fit for that.
Through Stylitics, users can see the actual percent of how much they wear certain items in their closets as opposed to others. Right now, the site is very appealing to 18- 35 year olds and particularly moms who like the idea of managing their kids’ closets. Personally, I like the idea of having an “assistant” help me remember what I wore last week.
Since consumers are most concerned with two things- relationships with brands and privacy, the Stylitics team has addressed both.
Consumers have personal pages customized with all of their wardrobe data and no data is shared with Stylitics partners directly by name. Brands only have access to anonymous data. However, consumers can get a brand badge by wearing brands multiple times in a row and can opt-in to directly engage with brands (this helps relationship building between consumer and brand).
On the brand side of things, brands can see the trend of any type of clothing item, with information like where consumers wear the particular style, what styles of that item people like the most, and the popularity of their brand generally speaking or in certain areas of the country. This is to “give them perspective of how things are changing in real time”, Davis says, adding that brands also have complete access to data in the form of sleek inforgraphics.
Right now Stylitics has five partner brands, including Gilt Groupe and Lucky Brand. And just last week, Davis had a meeting with Ralph Lauren.
For bigger content providers like a Glamour or Lucky Magazine, Stylitics provides up to the minute fashion facts (with infographics) that these magazines can easily use. For smaller content providers, such as blogs, Stylitics offers the option to include a link to the blog, through which a blogger can therefore better understand the style of their own readers. (Coming soon on Pretty Innovative!)
After starting to use the site and learning more of the behind-the-scenes information from Davis, it’s no surprise to me that Stylitics won the Wharton Business Plan Competition just last April.
Upcoming goals for the team include adding Facebook Connect to the site (this week!), creating a mobile app (late December 2011), and ramping up to about 30,000 very active users by the end of next year.
Right now though, I’m just trying to find some time to finish adding photos (found on the site or added by hand) of my wardrobe to the site so it can start working for me. I already have a feeling that I wear a certain black boyfriend blazer from Zara a little too often…
GIVEAWAY: Enter for the chance to win a Vivienne Tam Mini 210 PC from Pretty Innovative.
Winner will be announced at the Digitally Chic Anniversary Celebration on December 2, 2011.
I love chic gadgets and in honor of Digitally Chic’s one year anniversary, I’m very excited to be giving away this brand new “digital clutch” first introduced during New York Fashion Week as part of Vivienne Tam’s Spring 2010 collection.
To enter the drawing, simply describe or show how you would style an outfit around this adorable gadget and register for the Digitally Chic Anniversary Celebration. All entries must be received by 12:00 midnight PST on December 1, 2011 and you must be present at the event to be eligible.
The drawing will be determined by the following types of entries:
1 entry for adding a comment to the blog post
2 entries for sharing this post on Twitter or Google+ (counted separately)
4 entries for creating a board on Pinterest inspired by the notebook
6 entries for creating a set on Polyvore using an image of this notebook
6 entries for creating an outfit post on a personal blog inspired by the notebook
*All entries not including the blog comment, must include the hashtag #DCbday.
**Only one submission per entry type will be counted
And, in the spirit of the season, I, in conjunction with Digitally Chic, will be giving a second Mini 210 (courtesy of HP) to Family House, a home away from home for families of children with cancer and other life-threatening illnesses.
So in the next two weeks get creative! And then throw on your dancing shoes and come out and meet up with the DC gang at The Summit on December 2, 2011 for our biggest event yet!
Click the Eventbrite link to register, and to learn more details about the night. The night will include door prizes, raffles, dancing, and more. Excited yet?
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This contest is now closed.
I can officially and proudly say that I am obsessed with Pinterest. I love being able to search the web and have a place where I can save my favorite photos on boards of any category I choose. And my favorite thing is having a one stop shop for finding others’ favorite fashion ensembles, handmade craft ideas, and amazing home decor.
Here are a few crafts I want to try out this season:
Never having been one to use eBay as a go-to mobile spot for fashion buys, I do have to say that I liked seeing eBay’s ads at the Powell Street Bart station in downtown San Francisco over the weekend.
These ads are part of a campaign eBay is running called On Your Mind, with the slogan “When it’s on your mind, it’s on eBay.” The full campaign is a mix of TV, outdoor display, and social media ads. The outdoor ads started running on October 17 in New York, Chicago, San Francisco, an LA. Ads that are at street level incorporate QR codes.
One report predicts that eBay’s mobile sales will be more than $4 billion by the end of 2011. I wonder how much of this sales volume will be from fashion enthusiasts trying to score deals on clothing, shoes, and accessories.
HP has been on my radar as a tech company to watch in terms collaboration with the fashion industry for a few years now.
Not only did HP give up and coming designers on Project Runway more access to their design tools during a few seasons of the show, but the tech giant also collaborated with fashion designer Vivienne Tam during New York Fashion Week Spring 2009 show to create the HP Mini 1000 Vivienne Tam Laptop dubbed the “world’s first digital clutch”.
Yet most recently, HP collaborated with Marchesa, a brand known for their beautifully crafted gowns in to-die-for textiles during the fashion label’s appearance at New York Fashion Week Spring 2012.
The other night I was invited to attend an exclusive HP event where I got to learn the details about HP’s collaboration with Marchesa and how the two brands partnered to bring high tech to Marchesa’s runway show after party. Like I did last week at the VIP event, attendees of Marchesa’s party had a chance to see the result of the collaboration called “tech art”. Like online multimedia shows, one design looks very Gothic with black Swarovski crystals dotted across the top of a black lid, and one more fit for a princess with its sparkly silver on silver design.
Party goers also we also the first to experience HP’s new Photon Engine solution. Viewers donned special glasses and then looked upon a wall that used an HP Z800 Workstation and multiple projectors to see 3D images of designs from the Marchesa runway show they just watched life.
The perks? The ability to see Marchesa’s designs up close, and for a longer amount of time. As anyone who’s attended a fashion show can attest to, models strutting on the runway move so fast it can be hard to see small details of each design they wear. And after a show, clothing can usually been seen via printed lookbook or on a live model. This 3D technology lets editors and enthusiasts have a second chance look at the designs they just saw go down the runway live.
Ultimately, the Photon Engine solution can be used to view 2D video, content from the web, photos, and print documents all on one surface. While only available in the US, this solution might be useful for industries outside of fashion as well, like the medical, sports, and entertainment industries. Even an architectural firm or urban planning committee could very well utilize this technology.
I have more Vogue magazines than I know what to do with. The top shelf of my closet at my parent’s Connecticut home is sagging under 4+ years of my collection and my room at my San Francisco apartment has a stack that is ready to fall over.
My love of Vogue started back in college when I first got interested in fashion- after a trip to see a Versace exhibit in London and a very small modeling stint back in Connecticut.
After my mom realized how excited I was about this industry she started letting me read her Vogue magazines… little aware that I was about to steal them to begin my collection.
Anyway, not long after my collection started, so did my interest in Vogue’s driving force- the sunglasses wearing, Prada wearing “devil”, Editrix Anna Wintour. I become so passionate that one of my college friends dubbed me “Voguie”, and it’s a nickname that’s stuck to this day.
Personally, I still respected her after The Devil Wears Prada was published in 2003 and looked toward her with renewed interest (and coveted her job) in 2009 when she and Diane von Furstenburg created the famous Fashion’s Night Out.
I love that her reign over Vogue has spanned two generations of women in my family who have enjoyed the magazine. So a very happy birthday to my first inspiration in the fashion industry.
Late last month, after over two years of tweeting to an audience of more than 360,000 followers, Aliza Licht, Senior Vice President of Global Communications of Donna Karan International, made her identity known on her Tumblr blog by posting a link to her “coming out video”.
Over the past few years, DKNY PR Girl has stood out among the sea of personalities trying to get eyes on their fashion brand’s tweets. In fact, her tweets about working PR in the New York City fashion scene became so popular that DKNY won the award for Best Twitter at the Fashion 2.0 Awards last February (the brand also snagged three other awards of the eight total given that night, for Best Mobile App, Best Blog and Top Innovator).
In keeping with the brand’s theme of innovative this past September DKNY partnered with POSE (a mobile app recently featured at my meetup group’s Apps & Apps party) to construct a very innovative Fashion’s Night Out campaign. Basically, the street style photographers took pictures of guests of the DKNY Fashion’s Night Out event and posted them on the POSE app with the hashtag #DKNYFNO. Each photo automatically went to DKNY accounts on select social media platforms (like Facebook), and those who couldn’t make the event could pretty much live it as though they were there.
And to make the brand even more interactive still, DKNY PR Girl has a section on the DKNY website titled PR Girl’s Picks, usually the type of honor that goes to a real live celebrity (or nowadays, a celebrity fashion blogger).
With all that said, why did DKNY PR Girl reveal her true identity? DKNY digital marketing (namely, DKNY PR Girl) is highly revered, very much enjoyed, and still totally gabbed about. Furthermore, just over a year ago she was telling StyleCaster that, “aliases on Twitter are very common and anonymity makes it fun”.
I have to say, though I have a lot of respect for Aliza Licht, I really enjoyed not knowing who this pr girl was. As someone with a background in books (I’m talking getting in trouble daily for reading at the breakfast, lunch, and dinner table here), I really enjoy letting my imagination run wild. Finding out the real person behind DKNY PR Girl was like seeing Anne Hathaway play Andy Sachs in The Devil Wears Prada, fun, enticing, but not half as thrilling as reading about (or in the DKNY case, interacting with) a character I could picture any which way I wanted in my mind.
Everything today seems to be so, so very transparent so it’s a shame that this secret got out. Now I’m left to hope (and I don’t doubt) that Aliza Licht will keep us guessing about what creative marketing scheme is next for the DKNY brand.
pretty-innovative.com 