While being able to follow Fashion Week coverage via tweets and live videos is a social media girl’s dream, there’s still nothing like seeing everything through photography. Enter The Wall Street Journal. This newspaper has taken it upon itself to create a Pinterest board following the team’s coverage of New York Fashion Week. I’m follower 889.
Live Stream of Mercedes-Benz Fashion Week
In less than one week, Mercedes-Benz Fashion Week kicks off!!
I was a very happy girl today when I found out that more than 30 runway shows can be viewed live via YouTube. The feed will also offer backstage access, show trends, and pre-season coverage leading up to September 8th.
I’m most excited to see Anna Sui, Badgley Mischka, Tibi, and BCBG.
Which collection are you most looking forward to?
Other Fashion Week posts you might like:
From September 2010: Three Digital Ways I’m “Attending” NY Fashion Week
From September 2009: From Vogue to Twitter- Three #NYFW Bloggers Discuss The Changing Scope of Fashion Week Coverage
Kaboodle’s Fab @ Five Fête & Fashion Show
For those who don’t already know, New York is currently celebrating Internet Week. And these days, no such celebration would be complete without at least one fashion related event.
Last night, Kaboodle, the largest social shopping website, hosted the first ever crowd sourced fashion show in conjunction with Bloomingdales. The looks that went down the runway were selected through a Kaboodle hosted styleboard contest and worn by models of the media and blogger personality variety. Personalities like Meghan Peters of Mashable, and Yuli Ziv of Style Coalition strutted their stuff for the invite-only crowd.
I think creating a crowd sourced fashion show is certainly clever, especially considering how hot content (think, curated content through sites like Everlane) and events (think, Plancast) created and curated “by the people” have become these days.
Off the top of my head I can’t think of a better way for a social shopping to celebrate a five year anniversary, can you?
View photos of the event here and see a video of the event here.
Three Digital Ways I’m "Attending" NY Fashion Week
First of all, happy NY Fashion Week!!
Couldn’t be in NYC this season for Fashion Week, so I found a few ways to keep up with the excitement from California.
Last fall I mentioned Inside the Tents, part of the Style Coalition website. Currently, there are 65 bloggers contributing to the site. Collectively they’re covering the week based on their thoughts on the shows they’re attending, as well as how they’re selecting their outfits for each event. This site also cuts out the Twitter clutter and shows a live stream of only the accounts of the bloggers involved in Fashion Week. This might be helpful to some people, but I already know which blogs are my favorite to read.
One particular blog that I like so far, from another place on the web, is Daily Front Row’s Chic Report (maybe in part because it lists FNO’s must have accessory as the iPhone app Lustr). I also like that this blog is featuring interviews.
Tonight I excitedly logged into First Comes Fashion, a site that is live streaming select shows (rumor is, about 30), to view Richie Rich’s show, which I’m excited to say featured designs by my friend Amanda Curtis. I may get up early to watch BCBG Max Azria show live as well (7 am here!), but who knows because I want to rest up for Fashion’s Night Out in San Francisco.
Well, so far so good, but there’s tons more to come throughout the week. All I have to say is thank God for technology and ask how are you keeping up with the madness?
From Vogue to Twitter- Three #NYFW Bloggers Discuss The Changing Scope of Fashion Week Coverage
Ah, Fashion Week. The freshest high fashion looks draped on sexy models. Camera flashes blinding those lucky enough to sit front row. Fashionistas swarming to New York in skyscraper high heels to catch a glimpse of Anna Wintour or Phillip Lim. And, wait… the Internet?
The Internet, or more accurately, social media, is becoming increasingly infused with high fashion marketing techniques. And this year, social media plays the biggest role yet in Fashion Week history.
New York-based Co-founder and Editor-in-Chief of MyItThings.com Yuli Ziv has found that in the past year alone, social media based fashion marketing has increased due to three factors: the economic situation (which causes brands to get innovative with their marketing), the platform for brands to directly interact with customers and the image control brands can maintain by responding to customers’ complaints or questions.
Crosby Noricks, founder of PR Couture: a blog focusing on fashion PR, marketing, social media and promotion, agrees that social media is playing a growing role in how fashion brands are marketing themselves.
“As brands work hard to build their following on sites like Facebook and Twitter, there are new opportunities to engage directly with the brand. Whether that is a photo contest, live chat or a design your own handbag contest, individuals begin to own a piece of the brand and to tell their part of the story,” San Diego-based Noricks says.
However, others are also adding to the story.
This year, more than 80 bloggers have teamed up to cover New York Fashion Week through InsideTheTents.com, a site dedicated to exposing the world to what really goes on inside the Bryant Park Tents through technologies like Twitter, Flickr, live blogging, and video streaming.
Nadine Kam, features and style editor for the Honolulu Star-Bulletin and fashion writer/stylist for HI luxury magazine, is one of these bloggers. Kam, who’s been doing fashion writing for about 12 years, covered New York Fashion Week as a blogger two years ago.
“This time around, I’ll also be adding a video component to my blog and I may do some live Tweeting,” Kam says.
Noricks, who’s attending New York Fashion Week as a blogger for the first time (and also part of InsideTheTents.com), followed the site’s coverage last year and found it very informative.
“InsideTheTents does a great job of providing a format to showcase all the great content that comes out of Fashion Week in a way that legitimizes the voice of the fashion blogger and respects their contributions,” Noricks says.
Hawaii-based Kam finds that social media has allowed her to quickly stay up to date and in touch with the fashion centers of the world, and she believes that it will help everyone keep up to date with Fashion Week this year.
“I think Twitter will be indispensable this year in getting out last-minute party, fashion tweet-ups and event notices,” Kam says.
Follow Yuli Ziv, Crosby Noricks, Nadine Kam and other InsideTheTents.com bloggers on Twitter to keep up to date on their Fashion Week adventures.
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