Yesterday I was reading a post about Vogue’s Influencer Network on IFB and started thinking about all of the ways magazines are partnering with bloggers these days.
Blogger Networks
Big name magazines have created blogger networks to better partner with some of the most elite fashion bloggers. Network must mentions include Lucky Style Collective (founded, Feb 2011), Glamour’s Young and Posh (founded, Feb 2011), and Vogue’s Influencer Network (founded, July 2011).
Featured Bloggers
Magazines are increasingly featuring bloggers’ style as a way to show style trends through already loved industry favorites.
Lucky Magazine seems to have it just about right with their post about current blogger style. “Blogger Style: The Pieces That Click“, is about must-haves for fall, including ideas from the bloggers of From Me to You and That’s Chic (my favorites of the bunch).
Magazine Blogs
Many magazines, and online newspapers, have included fashion blogs within their publications over the past few years.
Random, yes, but Marie Claire’s Diary of a Fashionista blog gives the magazine’s staff a chance to cover just about anything fashion related. From last week’s Project Runway episode, to the closing of the McQueen show in New York, to Ferragamo’s online trunk show, this blog focuses on the “now” factor as its theme.
In these three ways, magazine and blogger efforts merge in an attempt to get their names out there, stay relevant, and loved.
While I’m very excited about seeing my favorite bloggers get featured on magazine sites, I can’t help but be wary of such collaborations. Stay tuned for a post about this topic soon.
If you liked this post, you may like my post about how well Lucky Magazine ties its print edition into the world of digital.
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