Decoding Fashion and Technology

Today marks the date of Decoded Fashion, a forum series that launches at Lincoln Center focused on the growing intersection of technology startups and the fashion industry. Keynote speakers include Melisa Goldie, Calvin Klein’s Chief Creative Officer, CEO of Tumblr, David Karp, and CEO and Founder of Bonobos, Andy Dunn. Also taking place, will be a designer panel that will include names like Nicole Miller and thought leaders from Alice+Olivia and Kate Spade. Not surprisingly, brands like Rebecca Minkoff are also participating.

Topics discussed will include using video for marketing, improving online checkouts, and fashion analytics.

While I’m very grateful for my invite to the event, how about we take a rain check on NYC until Fashion Week next September? Oh, East Coast, I miss you.

You may also like:

From Vogue to Twitter- Three #NYFW Bloggers Discuss The Changing Scope of Fashion Week Coverage

Fashion 2.0 Awards Honor Fashion’s Tech Savvy for the Third Time

WSJ Uses Pinterest to Showcase New York Fashion Week Coverage

Model Moment at Private Party with Soma Magazine and Diesel

When you get an invitation to a private party for fashion insiders, you don’t say no.

Last week I received an invitation to a dinner hosted by Soma magazine and Diesel at Diesel’s San Francisco flagship location. Just as I was sipping on my first Cosmo I was approached by one of the Diesel team and Ali Ghanbarian Publisher and Editor in Chief of Soma magazine and asked if I would model a pair of jeans. Of course I said yes! Then I was told I could keep them, along with the shirt of my choosing. Double yes!!

Behind-the-scenes model moment

I headed to the dressing room with four other girls where we were each outfitted in a different style of jean and top. I tried on Diesel’s Flairlegg jean and instantly felt comfortable and confident in them.

All smiles behind-the-scenes

It was nice to meet a group of girls who were all very friendly and ready for some fun. We took way too many pictures in the dressing room as we were getting ready, each admiring the others’ jean styles.

According to many, I was the model with the most personality (which I hope is a good thing). Not all of my moves were caught on video, but here’s a sneak peak at the event.

After cocktail hour, we enjoyed a lovely catered meal, complete with flowing laughter and wine. There was a little bit of tech present too. At each place setting a chunky silver watch was used as a napkin ring, as a gift for each girl. And there were small cards prompting attendees to tweet using #dieseldinner.

Just before dessert it was time to model. Each of us was called up to the “front” of the room and asked to show off her jeans for the rest of the dinner party, while a Diesel representative, and special host Yuan Zhang of ShopNear.me, explained the best ways to style each jean.

Overall I had a wonderful evening and couldn’t have asked for a better group of people to share it with.

After a four year hiatus, I can add model back on my resume.

Check out the blog post from another model of the evening, complete with more photos, over at Complacency Kills.

Polyvore Blogger x iFabbo Blogger Workshop Event Recap

This week I attended a blogger workshop thrown by Polyvore and iFabbo (an international organization for fashion, beauty, and lifestyle bloggers) at La Boutique (an adorable store in San Francisco’s Jackson Square).

The event was focused on making sure fashion bloggers understood how easy the site is to use for posts. With millions of site users uploading millions of sets (digital collages), what better place to be inspired or create inspiration?

Presentation introduction
With Lona (and my favorite jacket in the room) of StylePal.com
With the adorable Santina, of StylebySantina.com (and ModCloth!)
Some of the gang with Eugenia from Polyvore

I’ve used Polyvore a few different ways, including most recently running an HP sponsored contest and creating a post series (steampunk themed) for Pretty Innovative.

How do you use Polyvore?

Digitally Chic’s #DCbday Event Recap

I can’t believe it’s been a year since I started Digitally Chic with six other Bay Area ladies, but it has! Already! To celebrate, we threw our biggest bash yet, to which over 200 people RSVP’d and attended!

Our goal was to invite each of our members out for a fun night of celebration, as well as include those interested in the group who may not have had a chance to attend a meetup during the past year. We also chose a charitable organization to donate any money raised, as well as some special items, including an HP netbook.

I feel that we accomplished our goals and had a great time doing so.

Our theme was a one year birthday party, so of course we had some cute party favors for attendees to pose with. And our DJ kept the fun vibe we wanted going throughout the night by playing hits like ‘Return of the Mack’ (a personal favorite of mine). Needless to say there was definitely a group dancing down in front! There was also plenty of space for those interested in more of a networking atmosphere.

Our event wouldn’t be complete without our great sponsors, including Crystal J. Silk, Photojojo, ModCloth, and ThinkGeek! By way of raffle and Giftiki, we raised almost $300 for our charity of choice for the evening, Family House!!

I also announced the winner of the HP Vivienne Tam Mini 210 PC giveaway contest that I ran on my blog for the two weeks leading up to the event. After counting over 80 creative entrie, I was pleased to announce that, drawn at random, Marty Anderson won the netbook! Marty, the queen of finding great vintage pieces, will be modeling the netbook early next year for my blog.

It’s been quite the year of fun, fashion, learning, making new friends, gadgetry, event planning, brunches, and networking. Thank you to everyone who supported. Check out all of the pictures on our Facebook fan page.

Co-Founders celebrating with Amy Lenz, a representative from Family House

H&M Collaborates with Marni

Wasn’t a big fan of the collaboration with Versace, but low and behold, Versace is set to launch a second collaboration with H&M (not available in US stores) next Spring.

What am I excited about? H&M’s new collaboration with Marni! THIS collab looks pretty classy and the pieces would be perfect to spice up a wardrobe without going too over the top.

Oh, and conveniently, this launches on March 8th, just two days after my birthday. I may have to get myself a present.

Digitally Chic’s #DCApps Event Recap

Last Thursday, 6 of my close friends and I hosted another Digitally Chic meetup. This time we featured fashion and lifestyle apps from around the Bay Area whose creativity was shown through small group demos and one on one discussion.

Participating apps included:

Meet Gatsby (lifestyle)

Localmind (lifestyle)

Pose (fashion)

Poshmark (fashion)

ShopNear.Me (fashion)

Snapette (fashion)

StyleSays (fashion)

Boutiika (fashion)

The event was hosted at Roe Restaurant in SOMA.

Being silly with some of the DC co-founders after the event

Just one year after we met for drinks and realized we all had a love for fashion and tech in common, we’re 230+ members strong in our Facbeook group, but also have a public Facebook page (where all of the event photos are located) and Twitter account you can follow for more updates: @DigitallyChic.

And, we were very honored to have our Apps & Apps event featured in the San Francisco Chronicle!

What’s next? Our first birthday party! That’s right, we’re currently organizing our one year celebration, so stay tuned for details coming soon!

All of the DC co-founders celebrating Sharon's college graduation!

More event coverage:

From Natalie (Miss Social)

San Francisco Chronicle

From Ashley G (FashionablyA)

Apps coverage:

Snapette

ShopNear.Me

Digitally Chic:

Scavenger Hunt