In Case You Missed It: Sneaker Campaign Gets Electrified

Concepted by Amsterdam-based ad agency StrawberryFrog for

Onitsuka Tiger, a heritage brand of ASICS, the 2008 Electric

Tiger Light campaign focused around the Electric Light Shoe.

After seeing the concept, designers Janne Kyttanen (known

for his skilled use of rapid prototyping technology) and

Mads Thomsen of Freedom of Creation (FOC), took the idea

one step further: literally creating a one meter long shoe

illuminated by electric light.

The campaign also featured miniature versions of the original

Electric Light Shoe in key ring and illuminated

USB versions, and store display versions.

Click here to read the original

press release from FOC last

year, which includes many

more images of this impressive

project.