Concepted by Amsterdam-based ad agency StrawberryFrog for
Onitsuka Tiger, a heritage brand of ASICS, the 2008 Electric
Tiger Light campaign focused around the Electric Light Shoe.
After seeing the concept, designers Janne Kyttanen (known
for his skilled use of rapid prototyping technology) and
Mads Thomsen of Freedom of Creation (FOC), took the idea
one step further: literally creating a one meter long shoe
illuminated by electric light.
The campaign also featured miniature versions of the original
Electric Light Shoe in key ring and illuminated
USB versions, and store display versions.
Click here to read the original
press release from FOC last
year, which includes many
more images of this impressive
project.
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