What do 505 Games, IMG and Pat McGrath have in common? Offering gamer fashionistas a chance to get inside the tents during Fashion Week. Virtually speaking that is.
2010 will mark the launch of multiple Fashion Week-based games that will showcase models, clothing designers and the runways of Paris, New York, LA, and Milan. McGrath and pal Noel Gordon came up with the original concept that will be playable on iPhone and Nintendo, Microsoft and Sony game consoles.
An online game will allow designers from around the world to create items online to be sold as virtual goods, and in some cases, as real goods, Adam Kline, president of 505 Games U.S. said during an interview a few months ago.
The games will be promoted by way of retail stores, such as Wal-Mart, Target and Best Buy, and social media sites, like Facebook and Twitter.
“By combining IMG Fashion’s experience, expertise and relationships in this space with 505 Games’ abilities, I’m sure we will all soon become video game fashionistas,” IMG fashion senior VP Fern Mallis said in a statement a few months ago.
Since the games are still in early development stages, there’s much speculation as to what the game series will entail. A virtual encounter with an Anna Wintour avatar? A virtual backstage pass to a Zac Posen show?
Hopefully the game series will be fun as well as give players a real taste of the madness that surrounds Fashion Week. At the very least, perhaps turning Fashion Week into a game will break a few stereotypes.
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