Faux DKNY Social Media Buzz Turns Reality

Posted on by Ashley Laurel

Aliza Licht certainly knows how to keep PR interesting. The first big splash I caught wind of was when she announced that she was the real voice behind the DKNY PR Girl personality. This time, Aliza and team created a video that captures a faux social media campaign around the re-opening of the DKNY London store (in time for the Olympics).

The video is spot on with, let’s face it, how we all act these days. One person hears some news and tweets. Within the matter of seconds, minutes and hours, the buzz grows exponentially larger through retweets and replies. In this case, the video shows Erica Domesek of P.S.- I Made This opening an invitation (shouldn’t the invitation have gone out via Paperless Post?) to the DKNY store re-opening. She scrawls a Union Jack on the invite and takes an Instagram photo, which she then promptly posts on Twitter. From there, others start retweeting and replying to her tweet, and soon, the entire world is making comments across the social web about the re-opening event.

Overall, all I can really say about this spot is, great job, Aliza! My favorite part about this video is that in a sense, DKNY told us ahead of time what is going on right. now.

Tory Burch Ups the Ante on Digital Presence

Posted on by Ashley Laurel

Over the past eight years, the Tory Burch brand has grown into something of a fashion phenomenon. I can barely think of a day when I haven’t seen a girl in Tory ballet flats or toting a handbag with the famous Burch emblem prominently displayed on its side.

Most recently however, Burch has been focusing on more than fashion design and the debut of her Resort 2013 collection, but also on upping the ante of fans digital experience with her brand.

Very recently, Burch gave her blog a makeover and launched her first ever app for iPhone and iPad.

Why the digital updates? For starters, just think of how many brands now have e-commerce sites, blogs, and Facebook pages. Since these three things are pretty much fashion brand standards at this point, brands have to go above and beyond to stand out and stay relevant (besides just creating great fashion design).

Burch’s blog makeover launched this week along with a smattering of posts focused on the color blue. Tory Burch Facebook fans were asked to check out the new blog look and new navy pieces, of which over 1,125 people “liked” the post in the matter of hours. According to Burch’s creative director, the blog hasn’t had a face lift since 2009 and it’s now more “visually driven”.

Burch’s new app (available on iPad and iPhone) lets users get cool perks, like free shipping and invites to exclusive events. Obviously, app users also get another way to connect with Tory Burch’s world.

While nice, neither update really surprises me. It was due time for a Tory Burch app (yay!). And given the popularity of sites like Tumblr and Pinterest, photo apps like Instagram, and how long infographics (even the terrible ones) have stuck around, I’m not at all surprised about this blog’s visual turn.

However, one other major development is on the calendar. Later this month, shopping through the e-commerce site will be available to 30 international countries. I’ll be tuned in to see how cleverly the Burch brand interacts with these new markets, and ok, perhaps saving to buy a certain navy bag.

WSJ Uses Pinterest to Showcase New York Fashion Week Coverage

Posted on by Ashley Laurel


While being able to follow Fashion Week coverage via tweets and live videos is a social media girl’s dream, there’s still nothing like seeing everything through photography. Enter The Wall Street Journal. This newspaper has taken it upon itself to create a Pinterest board following the team’s coverage of New York Fashion Week. I’m follower 889.

Access to 120 Years of Vogue for $1,575

Posted on by Ashley Laurel

Vogue magazine has given the world access to every issue of the magazine since 1892, but at a coast of $1,575 per year. Unfortunately, this cuts too much into my fashion budget (mainly dedicated to clothes). *Sigh* I’m going to have to just stay content with my personal collection including 8+ years of Vogue magazine instead of accessing the full 120 year collection online.

Who has time to read 100,000 articles anyway?