UNIQLO Creates Interactive Virtual Fashion Show

Ready for this? A virtual fashion show that’s not only visually stimulating, but also lets you choose outfits literally off the models to learn more information while the show continues on- no more waiting for details until after the show.

UNIQLO, a Japan-based casual wear clothing brand that’s been around since 1984 (the same year Steve Jobs debuted the first Apple Macintosh computer) has become super tech-friendly in its recent endeavor. New York Fashion Week may make more headlines where I live, but UNIQLO’s Tokyo 2009 Collection is the most unique show I’ve seen in months, in terms of technology anyway.

My only complaint is that you can’t check out what other show “attendees” are wearing- half the fun of attending a show.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s