Over the past eight years, the Tory Burch brand has grown into something of a fashion phenomenon. I can barely think of a day when I haven’t seen a girl in Tory ballet flats or toting a handbag with the famous Burch emblem prominently displayed on its side.
Most recently however, Burch has been focusing [...]
Rebecca Minkoff is a name I’ve been hearing everywhere lately, and no wonder, because the Rebecca Minkoff brand IS everywhere these days. Minkoff has been designing handbags since 2005 and just two years later jumped right into connecting with customers through social media. And efforts are showing. Just this week, the brand was among the [...]
Late last month, after over two years of tweeting to an audience of more than 360,000 followers, Aliza Licht, Senior Vice President of Global Communications of Donna Karan International, made her identity known on her Tumblr blog by posting a link to her “coming out video”.
The other night I was spending some time browsing ASOS (one of my favorite online shopping destinations for the past three years) and noticed a few changes to the site, which led me to do some research on the brand. A lot of changes have taken place lately!
Three Website Updates
Three new sections [...]
Two ads have appeared this season featuring high fashion brands Chanel and Lanvin.
Chanel- Shade Parade (Fall 2011)
Lanvin (Fall 2011)
Ok, so now you’ve seen the two of the most amusing online fashion ads so far this season.
Ask yourself the following:
Which really embodies the brand? Which is more amusing to watch? Which [...]
Have you checked out Ann Taylor’s “Style for Students” website yet? In the past I reviewed the brand’s social media efforts, and the brand’s new site addition, to me, comes across as one more way for Ann Taylor to both jump further into the fashion conversation online and focus on an even younger [...]
I treated myself to a new magazine this weekend, and if you couldn’t tell from the title of this post, I chose Lucky Magazine.
Not only was I (and still am) super excited about the piece on “90 Days of Outfits: Our genius styling guide to dressing for $5 a day!”, [...]
Free People just tweeted an introduction to its two fashion bloggers, Jemma and Julia. As a site that offers clothing for women into soft Southwestern and chic hippie-like style, it’s no surprise that these two bloggers really embody the brand’s feel so well.
Jemma says she likes the little things in [...]
There was a point in my life when I never thought I’d shop at Ann Taylor, yet ever since Ann Taylor’s head designer came on board, my praise of the brand has grown. While the designs are finally completely in line with my aesthetic (thank you, Lisa Axelson), the brand’s social media strategy has [...]