On Tuesday, we chatted live on Twitter with London-based startup Poq Studios about what’s going on in the mobile fashion space.
Here’s a recap of what was discussed
According to Poq Studios, 64% of smartphone owners use their mobile devices to shop online. And smartphones are now able to support what consumers want: high-res images, interactivity and a sense of “now”. It’s up to fashion brands to take these things and package them in creative ways to show information like sale updates and new collection launches.
Given this information, it’s no wonder that luxury brands, such as Tory Burch and Louis Vuitton, have created apps to satisfy their clienteles’ craving for luxury on the go. But, it’s not just luxury brands who’re participating in the mobile space. Smaller brands, like Tatty Devine, who runs a unique customer of the month feature, are also present.
One of the key takeaways from the chat is that consumers are currently seeking more flash sales. The thrill of the chase has moved from live sample sale, to sites like Gilt Groupe and now to an on-the-go option: mobile.
Read the entire chat below
During the chat, Poq Studio also offered some interesting articles for further reading including the importance of marketing through branded mobile apps and how to succeed with push notifications.