Never having been one to use eBay as a go-to mobile spot for fashion buys, I do have to say that I liked seeing eBay’s ads at the Powell Street Bart station in downtown San Francisco over the weekend.
These ads are part of a campaign eBay is running called On Your Mind, with the slogan “When it’s on your mind, it’s on eBay.” The full campaign is a mix of TV, outdoor display, and social media ads. The outdoor ads started running on October 17 in New York, Chicago, San Francisco, an LA. Ads that are at street level incorporate QR codes.
One report predicts that eBay’s mobile sales will be more than $4 billion by the end of 2011. I wonder how much of this sales volume will be from fashion enthusiasts trying to score deals on clothing, shoes, and accessories.